Happy Fourth of July! Is Your Next Investment Idea in Your Hand Right Now?

Happy Fourth of July! In this first installment from the Voice of Season, we say ‘tis the season for… beer!

Summary

• Beer sales can be up to 40% higher the week of July 4th

• A third of beer sales in the U.S. take place between Memorial Day and Labor Day

• Craft beer is the fastest growing alcoholic beverage segment in the United States

If America’s birthday sounds like a good excuse to celebrate with a brewski (or four), you’ve got plenty of company. The Fourth of July is the most critical week of the year for brewers — according to industry estimates, sales are typically 30% to 40% higher the week of July 4th than the average week. (Wall Street Journal.)

Summer in general is unquestionably beer season. Roughly a third of beer sales in the U.S. take place between Memorial Day and Labor Day, often making or breaking the year for beer-makers. 

Knowing this, executives at top beer makers like Anheuser-Busch InBev (NYSE:BUD), Boston Beer Co. (NYSE:SAM), Molson Coors Brewing Company (NYSE:TAP) may be downing a couple just to calm their nerves about upcoming sales figures.

To keep reading more about craft beer movement and how you can invest in it, continue to Seeking Alpha... 

For more details on seasonality investing, visit The Seasonal Investor. 

Photo above from Berghoff Beer.